Payday to mayday: The hike mirage and why bigger salaries still feel smaller

In India, salary increases of approximately 9% are falling short against the backdrop of soaring living costs and inflation. Families are grappling with heightened expenses on essentials like food and fuel, resulting in diminished disposable incomes. This widening gap between income growth and the cost of living places a strain on households, particularly those with fixed financial obligations.

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