Will Ramayana become the ultimate family blockbuster? Why grandparents, parents and Gen Z could together create box-office history
In an era when theatrical audiences are becoming increasingly fragmented, Bollywood faces an unusual problem. A film that appeals to teenagers may not necessarily attract their parents. An action spectacle that draws young adults may struggle to bring senior citizens to cinemas. Meanwhile, family dramas that appeal to older viewers may not generate the opening-weekendRead More
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